JHTA Partners with ATL, Hardware & Lumber for Million-Dollar Redesign Give-Away!

KINGSTON, JAMAICA, April 18, 2016 - The Jamaica Hotel & Tourist Association (JHTA) has entered into a partnership with Appliance Traders Ltd. (ATL) and Hardware & Lumber Ltd. (H&L) for a renovation give-away at this year’s Jamaica Product Exchange (JAPEX). This will see one of the small accommodation members (property with less than 100 rooms) walking way with a prize of a free renovation valued up to J$1,000,000 in technical assistance, products and services. This was the announcement made by the JHTA following the official launch of JAPEX on Tuesday, April 12, 2016.

Nicola Madden-Greig, President of the JHTA said, “Every year, we try to bring something new and exciting to JAPEX. This year we wanted to give the small accommodations in particular something impactful that would help with their brand’s positioning and marketability. ATL in conjunction with Hardware & Lumber offer some of the best and most sought after products and services on the island; as such it was a natural fit for us to partner with them for this activity through our seminar. ”

The seminar will provide small and medium hotel property owners an opportunity to learn how to re-design spaces on a budget. There will be particular focus on common areas and key operational departments such as the lobby, kitchen and outdoor spaces.

“It is really important that we showcase to the smaller properties, the wide variety of options available in support of their renovation projects,” said Donna Doran, Chief Executive Officer of H&L. “We are pleased to be able to share our knowledge and expertise as it will equip small investors and operators with the necessary tools to generate the most value from their properties. This will assist in their thrust to build brand Jamaica.”

Small hotel properties account for 35% of the rooms in Jamaica. Many of the properties in this category share the same prestige and popularity as the larger hotels. According to reports by the Jamaica Tourist Board, the small accommodation sector has grown by just over 7% in 2014 compared to 2013, an even greater growth is anticipated once the final numbers are calculated

for 2015. . This growth is anticipated to increase in 2016 and beyond as the needs of visitors to the island for alternative accommodation increases.

Danville Walker, Managing Director of the Jamaica Observer said, “The ATL Group has always been committed to building brand Jamaica. We recognize the immense value that the small accommodations bring to the Jamaican economy and will support advancement efforts of this sector whenever possible as we work towards achieving sustainable growth in the tourism industry.”

In Jamaica, it is difficult for many of these companies to keep their product up to international standards. In 2014, the Government of Jamaica passed the Omnibus incentives. Under legislation, this new incentive allows hotels and other accommodation providers access to prescribed items duty free and other concessions on a variety of products and services under the Productive Input Relief (PIR) listing. It is with this in mind that the JHTA is keen on ensuring that the small accommodations get as much support in repositioning their businesses for the 21st century traveller.

“We want them to be exposed to a higher set of standards which will enhance customer service and satisfaction. The seminar will allow all participants to gain information on current trends, the latest materials available, new regulations and brand differentiation in a competitive marketplace" said Madden Greig.

The seminar will take place on Friday, April 29 at the Montego Bay Convention Centre. It is one of four free seminars being hosted at JAPEX for its members.

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About JHTA

The Jamaica Hotel and Tourist Association was established in 1961. The organization represents Jamaican hotels, other visitor accommodations as well as most suppliers of goods and services to the tourism industry.

The main aim of the JHTA is to promote the development of Jamaica’s hospitality industry and to represent the interests of its members locally, regionally and internationally. JHTA promotes the interest of its members with government and its agencies with other elements in the private sector and with international organizations. Through its association and representation on the Jamaica Tourist Board (JTB) and the Tourism Product Development (TPDco) it ensures a leading role for the private sector’s interests in the industry.

About Hardware & Lumber Ltd.

Hardware & Lumber Ltd. (H&L) is one of Jamaica’s longest standing players in the home, hardware and agricultural sectors. H&L is comprised of two divisions: Rapid True Value - the foremost local supplier of hardware and home improvement products, and AgroGrace - the most trusted local wholesaler and retailer of agricultural products. Through a combined fifteen (15) locations island-wide, H&L represents a number of reputable international manufacturers and producers. H&L carries a wide range of high quality products which when matched with our technical expertise allows us to provide unmatched value to our customers and partners.

About Appliance Traders Limited

With over 45 years of expertise in a diverse range of technologies, Appliance Traders Limited is synonymous with innovation and service. From turnkey industrial solutions to commercial business needs; energy and eco-efficiency products, ATL is committed to providing unbeatable service to its customers.

Jamaica’s exclusive distributor of Panasonic state of the art Variable Refrigerant Flow ( VRF) air conditioning system, Italian manufactured DAB water pumps, Heliokmi Solar Water Heaters from Greece, TRUE international commercial kitchen units, business solution leader Pitney Bowes as well many more premium brands that provide quality, style and durability, ATL’s premium brand partnerships are supported by an island-wide team of sales representatives, technicians and engineers who undergo rigorous direct manufacturer training combined with the latest service technology to ‘service what they sell’.

In addition to selling the world’s premier brands, ATL’s engineers have also designed custom commercial solutions for some of the island’s major development projects including the Montego Bay Convention Centre, Goldeneye Resort others. With locations in Montego Bay, Ocho Rios and Kingston, ATL offers over 400 team members island-wide, a 52-count fleet of fully equipped service vehicles and a centralized 1-888-ATL SERV call center.